About Us


Whether you’re a runner, yogi, or gym rat, working out is important to you, and so is looking good. You want your fitness clothes to be chic, sporty, and versatile enough to look just as great on the treadmill as they do when you’re running errands or meeting friends for brunch. We understand that shopping for high-fashion fitness apparel can be time consuming, frustrating and inconvenient, so we do the work for you. Using information from your SweatStyle Profile, we'll hand-pick the best styles and brands for your body, workouts and lifestyle. Then we send our selections right to your door so you get convenience, personalization, plus fashionable fitness clothes you love that keep you looking and feeling your best.  



Helena Cawley

Helena is the founder of SweatStyle and leads the company vision. No stranger to the world of entrepreneurship or fitness, Helena has been the CEO and co-founder of Uplift Studios, a boutique fitness studio located in the heart of Manhattan’s Flatiron District, since 2012. Helena developed the idea for SweatStyle based on insight she gained from direct experience with her studio’s clientele, who wanted easier access to the best styles in fitness fashion apparel to suit their lifestyles – both in and out of the gym. 


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